San FranciscoRealty
HomesJournalAboutContact
(415) 555-0142Book a showing

The journal

Notes from the west side.

What's actually happening in these neighborhoods — what sold, what didn't, what a permit really costs. Written when there's something worth saying.

The market · June 19, 2026

The nine-day sale on Fairmount, and what it actually taught me

A Glen Park mid-century went into contract nine days after listing, over asking, to the second family through the door. Everyone wants the lesson to be about pricing. It wasn't.

Izu Elechi · 4 min read

How I work · July 11, 2026

Why every room on this site comes in five decors

Staging shows you one person's taste and an empty room shows you nothing. There's a third option, and it needs to be explained honestly before anyone gets the wrong idea about what they're looking at.

Neighborhoods · July 24, 2026

What the fog actually does to a house

Everyone west of Twin Peaks jokes about the fog. Fewer people know what thirty years of it does to window sashes, paint, and the crawl space under a 1920s Sunset bungalow.

San FranciscoRealty

A small, deliberate brokerage working the west side of San Francisco — Sunset, Richmond, Bernal, Glen Park and the pockets in between.

1490 Judah Street
San Francisco, CA 94122

Looking

  • Homes
  • Journal
  • About
  • Contact

Reach Izu

  • Email
  • (415) 555-0142

Showings by appointment, seven days a week.

© 2026 San Francisco Realty. DRE #02194471. Equal Housing Opportunity.

Room restyling images are AI-generated visualisations, not photographs of the home as furnished.