About
A small brokerage, on purpose.
A small, deliberate brokerage working the west side of San Francisco — Sunset, Richmond, Bernal, Glen Park and the pockets in between. I've been doing this on the same side of town long enough to know which blocks flood, which garages fit an actual car, and which corner stores are worth walking past.
Most brokerages optimise for volume: more listings, more agents, more leads in the funnel. That works, and it produces the experience most people describe when they talk about buying a house — a lot of email, a lot of scheduling, and very little of anyone who has actually stood in the room you're about to spend two million dollars on.
I went the other way. Four or five houses at a time, all of them mine, all of them walked. If that means you occasionally have to wait for the right one, I think that's a better trade than the alternative.
— Izu Elechi, Broker
Fewer listings, more said about each
I take on four or five houses at a time. That's the number where I can still walk every room, know what the seller fixed and what they didn't, and write a description that's useful rather than adjectival.
The problems go on the page
If the foundation was done in 1994 and the paperwork is thin, that's in the listing. You'd find it on the inspection anyway, and finding it there costs you a week and eight hundred dollars.
Nobody gets added to a list
Register interest in a house and you'll hear about that house. New photographs, a price change, an open house. That's it. No newsletter, no drip sequence, no third parties.
You should be able to picture it
Empty rooms are hard to read and staged rooms only ever show one person's taste. So every room here can be flipped through a handful of decors — same house, different life. Clearly labelled, never used to hide anything.
Come look at something.
Showings by appointment, seven days a week. Bring your questions, including the ones you think are stupid. Those are usually the good ones.